No. 301 · Wednesday, 28 October 2026 · Iconic
Zara
- Category
- High street
- Origin
- A Coruña, Spain
- Founded
- 1975
- Founder
- Amancio Ortega
- Signature
- Runway-to-rack speed
Did you know? The store was originally going to be called “Zorba.”
The Fashiondle archive
Every past Daily answer · 301 editions so far
Every Daily puzzle since No. 001 on 1 January 2026, newest first, with the house's clues and its Did you know? fact. Today's answer stays secret: a puzzle only appears here once its day has ended everywhere in the world.
Missed a day, or want to read up on a house you guessed? Use the months below to jump around. Each entry shows the same five clues the game reveals as you play.
October 2026
No. 300 · Tuesday, 27 October 2026 · Iconic
Kenzo
- Category
- Designer label
- Origin
- Paris, France
- Founded
- 1970
- Founder
- Kenzo Takada
- Signature
- The tiger motif
Did you know? Kenzo Takada was one of the first Japanese designers to show in Paris.
No. 299 · Monday, 26 October 2026 · Iconic
Adidas
- Category
- Sportswear
- Origin
- Herzogenaurach, Germany
- Founded
- 1949
- Founder
- Adi Dassler
- Signature
- The Samba
Did you know? Adi Dassler’s brother Rudolf founded rival Puma in the very same small town.
No. 298 · Sunday, 25 October 2026 · Archive
Ottolinger
- Category
- Avant-garde
- Origin
- Berlin, Germany
- Founded
- 2015
- Founder
- Christa Bösch & Cosima Gadient
- Signature
- Deconstructed denim
Did you know? It is known for burned, twisted and deconstructed fabrics.
No. 297 · Saturday, 24 October 2026 · Insider
Noah
- Category
- Streetwear
- Origin
- New York, USA
- Founded
- 2015
- Founder
- Brendon Babenzien
- Signature
- Surf-inspired prep
Did you know? Its founder was previously creative director at Supreme.
No. 296 · Friday, 23 October 2026 · Insider
Raf Simons
- Category
- Menswear
- Origin
- Antwerp, Belgium
- Founded
- 1995
- Founder
- Raf Simons
- Signature
- The “Riot Riot Riot” parka
Did you know? Raf Simons studied industrial design, not fashion.
No. 295 · Thursday, 22 October 2026 · Insider
Stüssy
- Category
- Streetwear
- Origin
- California, USA
- Founded
- 1980
- Founder
- Shawn Stussy
- Signature
- The scrawled signature logo
Did you know? The logo began as the signature Shawn Stussy wrote on his surfboards.
No. 294 · Wednesday, 21 October 2026 · Iconic
Champion
- Category
- Sportswear
- Origin
- New York, USA
- Founded
- 1919
- Founder
- Abe & William Feinbloom
- Signature
- The Reverse Weave sweatshirt
Did you know? Reverse Weave was invented to stop sweatshirts shrinking in length.
No. 293 · Tuesday, 20 October 2026 · Iconic
Christian Louboutin
- Category
- Luxury footwear
- Origin
- Paris, France
- Founded
- 1991
- Founder
- Christian Louboutin
- Signature
- The red sole
Did you know? The red sole began when he painted a prototype with an assistant’s nail polish.
No. 292 · Monday, 19 October 2026 · Iconic
Omega
- Category
- Watchmaker
- Origin
- La Chaux-de-Fonds, Switzerland
- Founded
- 1848
- Founder
- Louis Brandt
- Signature
- The Speedmaster
Did you know? The Speedmaster was the first watch worn on the Moon, in 1969.
No. 291 · Sunday, 18 October 2026 · Archive
Cinzia Araia
- Category
- Avant-garde
- Origin
- Venice, Italy
- Founded
- 2010
- Founder
- Cinzia Araia
- Signature
- Deconstructed leather sneakers
Did you know? She grew up around shoemaking on the Riviera del Brenta near Venice, a historic home of Italian luxury footwear.
No. 290 · Saturday, 17 October 2026 · Insider
Balmain
- Category
- Couture house
- Origin
- Paris, France
- Founded
- 1945
- Founder
- Pierre Balmain
- Signature
- Sharp-shouldered blazers
Did you know? Olivier Rousteing became its creative director at just 25.
No. 289 · Friday, 16 October 2026 · Insider
Dickies
- Category
- Workwear
- Origin
- Texas, USA
- Founded
- 1922
- Founder
- C.N. Williamson & E.E. Dickie
- Signature
- The 874 work pant
Did you know? It was born as a Texas bib-overall company.
No. 288 · Thursday, 15 October 2026 · Insider
Ami Paris
- Category
- Designer label
- Origin
- Paris, France
- Founded
- 2011
- Founder
- Alexandre Mattiussi
- Signature
- The heart-and-A logo
Did you know? “Ami” means “friend” in French.
No. 287 · Wednesday, 14 October 2026 · Iconic
Diesel
- Category
- Denim
- Origin
- Molvena, Italy
- Founded
- 1978
- Founder
- Renzo Rosso
- Signature
- Distressed denim
Did you know? Renzo Rosso chose the name because it’s pronounced the same in every language.
No. 286 · Tuesday, 13 October 2026 · Iconic
Birkenstock
- Category
- Footwear
- Origin
- Germany
- Founded
- 1774
- Founder
- Johann Adam Birkenstock
- Signature
- The Arizona sandal
Did you know? Church records trace the family’s shoemaking all the way back to 1774.
No. 285 · Monday, 12 October 2026 · Iconic
Jimmy Choo
- Category
- Luxury footwear
- Origin
- London, England
- Founded
- 1996
- Founder
- Jimmy Choo & Tamara Mellon
- Signature
- The stiletto
Did you know? Princess Diana was one of Jimmy Choo’s devoted early clients.
No. 284 · Sunday, 11 October 2026 · Archive
Kolor
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 2004
- Founder
- Junichi Abe
- Signature
- Hybrid-panel jackets
Did you know? Junichi Abe is married to Sacai founder Chitose Abe.
No. 283 · Saturday, 10 October 2026 · Insider
1017 ALYX 9SM
- Category
- Designer label
- Origin
- New York, USA
- Founded
- 2015
- Founder
- Matthew Williams
- Signature
- The rollercoaster buckle
Did you know? The rollercoaster buckle was inspired by theme-park ride restraints.
No. 282 · Friday, 9 October 2026 · Insider
Jean Paul Gaultier
- Category
- Designer label
- Origin
- Paris, France
- Founded
- 1982
- Founder
- Jean Paul Gaultier
- Signature
- The cone bra
Did you know? He designed Madonna’s cone bra for the 1990 Blond Ambition tour.
No. 281 · Thursday, 8 October 2026 · Insider
Human Made
- Category
- Streetwear
- Origin
- Tokyo, Japan
- Founded
- 2010
- Founder
- Nigo
- Signature
- The heart logo
Did you know? Its founder also created A Bathing Ape.
No. 280 · Wednesday, 7 October 2026 · Iconic
Off-White
- Category
- Streetwear
- Origin
- Milan, Italy
- Founded
- 2013
- Founder
- Virgil Abloh
- Signature
- “Quotation mark” graphics
Did you know? Virgil Abloh later became artistic director of Louis Vuitton menswear.
No. 279 · Tuesday, 6 October 2026 · Iconic
Burberry
- Category
- Heritage house
- Origin
- Basingstoke, England
- Founded
- 1856
- Founder
- Thomas Burberry
- Signature
- The trench coat
Did you know? Thomas Burberry invented gabardine, a breathable waterproof fabric.
No. 278 · Monday, 5 October 2026 · Iconic
Moncler
- Category
- Outerwear
- Origin
- Monestier-de-Clermont, France
- Founded
- 1952
- Founder
- René Ramillon & André Vincent
- Signature
- The puffer jacket
Did you know? Its name abbreviates Monestier-de-Clermont, a village near Grenoble.
No. 277 · Sunday, 4 October 2026 · Archive
Toga
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 1997
- Founder
- Yasuko Furuta
- Signature
- Western-hardware details
Did you know? Toga Virilis is its menswear line.
No. 276 · Saturday, 3 October 2026 · Insider
JW Anderson
- Category
- Designer label
- Origin
- London, England
- Founded
- 2008
- Founder
- Jonathan Anderson
- Signature
- Gender-fluid tailoring
Did you know? Jonathan Anderson was named creative director of Dior in 2025.
No. 275 · Friday, 2 October 2026 · Insider
Corteiz
- Category
- Streetwear
- Origin
- London, England
- Founded
- 2017
- Founder
- Clint419
- Signature
- The Alcatraz logo
Did you know? It is famous for guerrilla drops announced through password-protected sites.
No. 274 · Thursday, 1 October 2026 · Insider
Salomon
- Category
- Outdoor
- Origin
- Annecy, France
- Founded
- 1947
- Founder
- François Salomon
- Signature
- The XT-6 sneaker
Did you know? It began by making steel edges for skis.
September 2026
No. 273 · Wednesday, 30 September 2026 · Iconic
Lacoste
- Category
- Sportswear
- Origin
- Paris, France
- Founded
- 1933
- Founder
- René Lacoste
- Signature
- The crocodile polo
Did you know? Tennis champion René Lacoste was nicknamed “the Crocodile.”
No. 272 · Tuesday, 29 September 2026 · Iconic
Dolce & Gabbana
- Category
- Luxury house
- Origin
- Milan, Italy
- Founded
- 1985
- Founder
- Domenico Dolce & Stefano Gabbana
- Signature
- Sicilian baroque prints
Did you know? Domenico Dolce’s Sicilian roots inspire many of its collections.
No. 271 · Monday, 28 September 2026 · Iconic
Levi's
- Category
- Denim
- Origin
- San Francisco, USA
- Founded
- 1853
- Founder
- Levi Strauss
- Signature
- The 501 jean
Did you know? Levi Strauss and tailor Jacob Davis patented riveted work pants in 1873 — the birth of blue jeans.
No. 270 · Sunday, 27 September 2026 · Archive
Damir Doma
- Category
- Avant-garde
- Origin
- Paris, France
- Founded
- 2007
- Founder
- Damir Doma
- Signature
- Draped, earthy layers
Did you know? Damir Doma assisted Raf Simons before launching his own label.
No. 269 · Saturday, 26 September 2026 · Insider
Hoka
- Category
- Sportswear
- Origin
- Annecy, France
- Founded
- 2009
- Founder
- Nicolas Mermoud & Jean-Luc Diard
- Signature
- Maximal-cushion runners
Did you know? “Hoka” roughly means “to fly over the earth” in Māori.
No. 268 · Friday, 25 September 2026 · Insider
Bode
- Category
- Menswear
- Origin
- New York, USA
- Founded
- 2016
- Founder
- Emily Adams Bode
- Signature
- Antique-quilt jackets
Did you know? Garments are often cut from antique quilts and vintage textiles.
No. 267 · Thursday, 24 September 2026 · Insider
Trapstar
- Category
- Streetwear
- Origin
- London, England
- Founded
- 2005
- Founder
- Mikey, Lee & Will
- Signature
- The “It’s a Secret” slogan
Did you know? It grew from three friends printing T-shirts into a London staple.
No. 266 · Wednesday, 23 September 2026 · Iconic
Gucci
- Category
- Luxury house
- Origin
- Florence, Italy
- Founded
- 1921
- Founder
- Guccio Gucci
- Signature
- The Horsebit loafer
Did you know? Guccio Gucci was inspired by the luggage of guests at London’s Savoy Hotel, where he once worked.
No. 265 · Tuesday, 22 September 2026 · Iconic
New Balance
- Category
- Sportswear
- Origin
- Boston, USA
- Founded
- 1906
- Founder
- William J. Riley
- Signature
- The 990 sneaker
Did you know? It began making arch supports inspired by the three-pointed feet of chickens.
No. 264 · Monday, 21 September 2026 · Iconic
Tom Ford
- Category
- Luxury house
- Origin
- New York, USA
- Founded
- 2005
- Founder
- Tom Ford
- Signature
- The velvet tuxedo
Did you know? Before launching his own label, Tom Ford revived Gucci in the 1990s.
No. 263 · Sunday, 20 September 2026 · Archive
WTAPS
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 1996
- Founder
- Tetsu Nishiyama
- Signature
- Military-inspired jackets
Did you know? It is pronounced “double taps.”
No. 262 · Saturday, 19 September 2026 · Insider
Khaite
- Category
- Designer label
- Origin
- New York, USA
- Founded
- 2016
- Founder
- Catherine Holstein
- Signature
- The cashmere bra sweater
Did you know? A 2019 paparazzi photo of Katie Holmes made its cashmere bra set go viral.
No. 261 · Friday, 18 September 2026 · Insider
Thom Browne
- Category
- Designer label
- Origin
- New York, USA
- Founded
- 2001
- Founder
- Thom Browne
- Signature
- The shrunken grey suit
Did you know? He built his name on the cropped grey suit, worn with bare ankles.
No. 260 · Thursday, 17 September 2026 · Insider
Fred Perry
- Category
- Sportswear
- Origin
- London, England
- Founded
- 1952
- Founder
- Fred Perry
- Signature
- The laurel-wreath polo
Did you know? It was founded by a three-time Wimbledon champion.
No. 259 · Wednesday, 16 September 2026 · Iconic
Giorgio Armani
- Category
- Luxury house
- Origin
- Milan, Italy
- Founded
- 1975
- Founder
- Giorgio Armani
- Signature
- The unstructured blazer
Did you know? Richard Gere’s wardrobe in American Gigolo (1980) made Armani a Hollywood name.
No. 258 · Tuesday, 15 September 2026 · Iconic
Puma
- Category
- Sportswear
- Origin
- Herzogenaurach, Germany
- Founded
- 1948
- Founder
- Rudolf Dassler
- Signature
- The Suede
Did you know? It was born from a split between the Dassler brothers — the other half became Adidas.
No. 257 · Monday, 14 September 2026 · Iconic
Cartier
- Category
- Jewelry
- Origin
- Paris, France
- Founded
- 1847
- Founder
- Louis-François Cartier
- Signature
- The Love bracelet
Did you know? King Edward VII reportedly called it “the jeweller of kings.”
No. 256 · Sunday, 13 September 2026 · Archive
Anrealage
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 2003
- Founder
- Kunihiko Morinaga
- Signature
- Colour-changing garments
Did you know? The name blends “a real,” “unreal” and “age.”
No. 255 · Saturday, 12 September 2026 · Insider
Helmut Lang
- Category
- Minimalist
- Origin
- Vienna, Austria
- Founded
- 1986
- Founder
- Helmut Lang
- Signature
- Razor-sharp minimal tailoring
Did you know? In 1998 Helmut Lang showed a collection online instead of on a runway.
No. 254 · Friday, 11 September 2026 · Insider
Ganni
- Category
- Designer label
- Origin
- Copenhagen, Denmark
- Founded
- 2000
- Founder
- Frans Truelsen
- Signature
- Printed wrap dresses
Did you know? It started out as a cashmere label.
No. 253 · Thursday, 10 September 2026 · Insider
Zegna
- Category
- Menswear
- Origin
- Trivero, Italy
- Founded
- 1910
- Founder
- Ermenegildo Zegna
- Signature
- Fine wool suiting
Did you know? It started as a wool mill in the Italian Alps.
No. 252 · Wednesday, 9 September 2026 · Iconic
Saint Laurent
- Category
- Luxury house
- Origin
- Paris, France
- Founded
- 1961
- Founder
- Yves Saint Laurent & Pierre Bergé
- Signature
- Le Smoking tuxedo
Did you know? Le Smoking (1966) brought the tuxedo into womenswear.
No. 251 · Tuesday, 8 September 2026 · Iconic
Supreme
- Category
- Streetwear
- Origin
- New York, USA
- Founded
- 1994
- Founder
- James Jebbia
- Signature
- The Box Logo
Did you know? The red box logo borrows from the work of artist Barbara Kruger.
No. 250 · Monday, 7 September 2026 · Iconic
Hermès
- Category
- Luxury house
- Origin
- Paris, France
- Founded
- 1837
- Founder
- Thierry Hermès
- Signature
- The Birkin bag
Did you know? It started as a harness workshop serving horse-drawn carriages.
No. 249 · Sunday, 6 September 2026 · Archive
Number (N)ine
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 1996
- Founder
- Takahiro Miyashita
- Signature
- Grunge-era rock tributes
Did you know? Takahiro Miyashita closed the label in 2009 and went on to found The Soloist.
No. 248 · Saturday, 5 September 2026 · Insider
Etro
- Category
- Designer label
- Origin
- Milan, Italy
- Founded
- 1968
- Founder
- Gimmo Etro
- Signature
- Paisley prints
Did you know? It began as a textile house supplying fabrics to couture.
No. 247 · Friday, 4 September 2026 · Insider
Azzedine Alaïa
- Category
- Couture house
- Origin
- Paris, France
- Founded
- 1980
- Founder
- Azzedine Alaïa
- Signature
- Body-sculpting knit dresses
Did you know? Azzedine Alaïa famously showed on his own schedule, ignoring fashion week.
No. 246 · Thursday, 3 September 2026 · Insider
Sacai
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 1999
- Founder
- Chitose Abe
- Signature
- Hybrid, spliced garments
Did you know? Chitose Abe trained at Comme des Garçons before starting her own label.
No. 245 · Wednesday, 2 September 2026 · Iconic
Patagonia
- Category
- Outdoor
- Origin
- California, USA
- Founded
- 1973
- Founder
- Yvon Chouinard
- Signature
- The Synchilla fleece
Did you know? In 2022 its founder gave the company away to fight climate change.
No. 244 · Tuesday, 1 September 2026 · Iconic
Rolex
- Category
- Watchmaker
- Origin
- London, England
- Founded
- 1905
- Founder
- Hans Wilsdorf
- Signature
- The Submariner
Did you know? It was founded in London before moving to Geneva.
August 2026
No. 243 · Monday, 31 August 2026 · Iconic
Fendi
- Category
- Luxury house
- Origin
- Rome, Italy
- Founded
- 1925
- Founder
- Adele & Edoardo Fendi
- Signature
- The Baguette bag
Did you know? Karl Lagerfeld designed for Fendi for more than 50 years.
No. 242 · Sunday, 30 August 2026 · Archive
Hussein Chalayan
- Category
- Avant-garde
- Origin
- London, England
- Founded
- 1994
- Founder
- Hussein Chalayan
- Signature
- Transforming furniture dresses
Did you know? He turned coffee tables into skirts in his 2000 “Afterwords” show.
No. 241 · Saturday, 29 August 2026 · Insider
Telfar
- Category
- Designer label
- Origin
- New York, USA
- Founded
- 2005
- Founder
- Telfar Clemens
- Signature
- The Shopping Bag
Did you know? Its Shopping Bag earned the nickname “the Bushwick Birkin.”
No. 240 · Friday, 28 August 2026 · Insider
Simone Rocha
- Category
- Designer label
- Origin
- London, England
- Founded
- 2010
- Founder
- Simone Rocha
- Signature
- Pearl-embellished tulle
Did you know? Simone Rocha is the daughter of designer John Rocha.
No. 239 · Thursday, 27 August 2026 · Insider
Arc'teryx
- Category
- Outdoor
- Origin
- Vancouver, Canada
- Founded
- 1989
- Founder
- Dave Lane
- Signature
- The Alpha SV shell
Did you know? Its logo is a fossil of the Archaeopteryx, an early feathered bird.
No. 238 · Wednesday, 26 August 2026 · Iconic
Tiffany & Co.
- Category
- Jewelry
- Origin
- New York, USA
- Founded
- 1837
- Founder
- Charles Lewis Tiffany
- Signature
- The little blue box
Did you know? Its trademarked blue is Pantone 1837 — the year the company was founded.
No. 237 · Tuesday, 25 August 2026 · Iconic
Versace
- Category
- Luxury house
- Origin
- Milan, Italy
- Founded
- 1978
- Founder
- Gianni Versace
- Signature
- The Medusa head logo
Did you know? Jennifer Lopez’s green jungle-print dress in 2000 helped inspire the creation of Google Images.
No. 236 · Monday, 24 August 2026 · Iconic
Carhartt
- Category
- Workwear
- Origin
- Detroit, USA
- Founded
- 1889
- Founder
- Hamilton Carhartt
- Signature
- The Detroit jacket
Did you know? It began making overalls for railroad workers.
No. 235 · Sunday, 23 August 2026 · Archive
Kidill
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 2014
- Founder
- Hiroaki Sueyasu
- Signature
- Punk tartan
Did you know? It draws heavily on punk and underground music.
No. 234 · Saturday, 22 August 2026 · Insider
Visvim
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 2000
- Founder
- Hiroki Nakamura
- Signature
- The FBT moccasin
Did you know? The FBT is named after the British band Fun Boy Three.
No. 233 · Friday, 21 August 2026 · Insider
Casablanca
- Category
- Designer label
- Origin
- Paris, France
- Founded
- 2018
- Founder
- Charaf Tajer
- Signature
- Tennis-club silk shirts
Did you know? It is named after the Moroccan city, a nod to its founder’s heritage.
No. 232 · Thursday, 20 August 2026 · Insider
Undercover
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 1990
- Founder
- Jun Takahashi
- Signature
- Punk graphic knits
Did you know? Its motto: “We make noise, not clothes.”
No. 231 · Wednesday, 19 August 2026 · Iconic
Vans
- Category
- Footwear
- Origin
- California, USA
- Founded
- 1966
- Founder
- Paul Van Doren
- Signature
- The Old Skool
Did you know? On opening day, shoes were made in the morning and picked up the same afternoon.
No. 230 · Tuesday, 18 August 2026 · Iconic
Dior
- Category
- Couture house
- Origin
- Paris, France
- Founded
- 1946
- Founder
- Christian Dior
- Signature
- The Bar jacket
Did you know? His 1947 debut collection was nicknamed the “New Look.”
No. 229 · Monday, 17 August 2026 · Iconic
The North Face
- Category
- Outdoor
- Origin
- San Francisco, USA
- Founded
- 1966
- Founder
- Douglas & Susie Tompkins
- Signature
- The Nuptse puffer
Did you know? It is named after the coldest, most challenging side of a mountain.
No. 228 · Sunday, 16 August 2026 · Archive
Wacko Maria
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 2005
- Founder
- Atsuhiko Mori & Keiji Ishizuka
- Signature
- Hawaiian shirts
Did you know? It was founded by two former professional footballers.
No. 227 · Saturday, 15 August 2026 · Insider
Moschino
- Category
- Designer label
- Origin
- Milan, Italy
- Founded
- 1983
- Founder
- Franco Moschino
- Signature
- Pop-art logo pieces
Did you know? Jeremy Scott sent fast-food-inspired looks down its runway in 2014.
No. 226 · Friday, 14 August 2026 · Insider
Wales Bonner
- Category
- Designer label
- Origin
- London, England
- Founded
- 2014
- Founder
- Grace Wales Bonner
- Signature
- The Adidas Samba collaboration
Did you know? Grace Wales Bonner won the LVMH Prize in 2016.
No. 225 · Thursday, 13 August 2026 · Insider
Goyard
- Category
- Leather goods
- Origin
- Paris, France
- Founded
- 1853
- Founder
- François Goyard
- Signature
- The Saint Louis tote
Did you know? Clients can have initials and stripes hand-painted onto their bags.
No. 224 · Wednesday, 12 August 2026 · Iconic
Crocs
- Category
- Footwear
- Origin
- Colorado, USA
- Founded
- 2002
- Founder
- Scott Seamans, Lyndon Hanson & George Boedecker
- Signature
- The Classic Clog
Did you know? It was originally designed as a boating shoe.
No. 223 · Tuesday, 11 August 2026 · Iconic
Nike
- Category
- Sportswear
- Origin
- Oregon, USA
- Founded
- 1964
- Founder
- Phil Knight & Bill Bowerman
- Signature
- The Air Jordan
Did you know? The Swoosh was designed in 1971 by a student, Carolyn Davidson, for $35.
No. 222 · Monday, 10 August 2026 · Iconic
Bulgari
- Category
- Jewelry
- Origin
- Rome, Italy
- Founded
- 1884
- Founder
- Sotirios Voulgaris
- Signature
- The Serpenti
Did you know? It was founded by a Greek silversmith who settled in Rome.
No. 221 · Sunday, 9 August 2026 · Archive
Ambush
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 2008
- Founder
- Yoon Ahn & Verbal
- Signature
- Pop-culture jewelry
Did you know? It began as a jewelry line before expanding into clothing.
No. 220 · Saturday, 8 August 2026 · Insider
Canada Goose
- Category
- Outerwear
- Origin
- Toronto, Canada
- Founded
- 1957
- Founder
- Sam Tick
- Signature
- The Expedition parka
Did you know? It started as Metro Sportswear in a small Toronto warehouse.
No. 219 · Friday, 7 August 2026 · Insider
Craig Green
- Category
- Menswear
- Origin
- London, England
- Founded
- 2012
- Founder
- Craig Green
- Signature
- The quilted worker jacket
Did you know? He is known for sculptural, lantern-like pieces on the runway.
No. 218 · Thursday, 6 August 2026 · Insider
Loro Piana
- Category
- Quiet luxury
- Origin
- Quarona, Italy
- Founded
- 1924
- Founder
- Pietro Loro Piana
- Signature
- The Summer Walk loafer
Did you know? It is renowned for rare fibres like vicuña and baby cashmere.
No. 217 · Wednesday, 5 August 2026 · Iconic
Converse
- Category
- Footwear
- Origin
- Massachusetts, USA
- Founded
- 1908
- Founder
- Marquis Mills Converse
- Signature
- The Chuck Taylor All Star
Did you know? The Chuck Taylor is named after a basketball player turned travelling salesman.
No. 216 · Tuesday, 4 August 2026 · Iconic
Valentino
- Category
- Couture house
- Origin
- Rome, Italy
- Founded
- 1960
- Founder
- Valentino Garavani
- Signature
- The Rockstud pump
Did you know? The designer fell in love with his signature shade of red at the opera in Barcelona.
No. 215 · Monday, 3 August 2026 · Iconic
Timberland
- Category
- Footwear
- Origin
- New Hampshire, USA
- Founded
- 1952
- Founder
- Nathan Swartz
- Signature
- The yellow 6-inch boot
Did you know? It began as the Abington Shoe Company; the famous yellow boot arrived in 1973.
No. 214 · Sunday, 2 August 2026 · Archive
Guidi
- Category
- Leather
- Origin
- Tuscany, Italy
- Founded
- 1896
- Founder
- The Guidi family
- Signature
- Back-zip horse-leather boots
Did you know? It began as a tannery more than a century ago.
No. 213 · Saturday, 1 August 2026 · Insider
Vetements
- Category
- Avant-garde
- Origin
- Paris, France
- Founded
- 2014
- Founder
- Demna & Guram Gvasalia
- Signature
- The DHL T-shirt
Did you know? Its DHL logo T-shirt became a cult hit in 2016.
July 2026
No. 212 · Friday, 31 July 2026 · Insider
Schiaparelli
- Category
- Couture house
- Origin
- Paris, France
- Founded
- 1927
- Founder
- Elsa Schiaparelli
- Signature
- The Lobster Dress
Did you know? Elsa Schiaparelli is credited with inventing the colour “shocking pink.”
No. 211 · Thursday, 30 July 2026 · Insider
Missoni
- Category
- Knitwear
- Origin
- Gallarate, Italy
- Founded
- 1953
- Founder
- Ottavio & Rosita Missoni
- Signature
- The zigzag knit
Did you know? Ottavio Missoni ran the 400m hurdles at the 1948 London Olympics.
No. 210 · Wednesday, 29 July 2026 · Iconic
Jacquemus
- Category
- Designer label
- Origin
- Paris, France
- Founded
- 2009
- Founder
- Simon Porte Jacquemus
- Signature
- Le Chiquito mini bag
Did you know? The label carries his late mother’s maiden name.
No. 209 · Tuesday, 28 July 2026 · Iconic
Celine
- Category
- Luxury house
- Origin
- Paris, France
- Founded
- 1945
- Founder
- Céline Vipiana
- Signature
- The Triomphe emblem
Did you know? It began as a made-to-measure children’s shoe shop.
No. 208 · Monday, 27 July 2026 · Iconic
Givenchy
- Category
- Couture house
- Origin
- Paris, France
- Founded
- 1952
- Founder
- Hubert de Givenchy
- Signature
- Audrey Hepburn’s little black dress
Did you know? Hubert de Givenchy dressed Audrey Hepburn in Breakfast at Tiffany’s (1961).
No. 207 · Sunday, 26 July 2026 · Archive
Needles
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 1995
- Founder
- Keizo Shimizu
- Signature
- Butterfly track pants
Did you know? It belongs to the Nepenthes family, alongside Engineered Garments.
No. 206 · Saturday, 25 July 2026 · Insider
Barbour
- Category
- Heritage house
- Origin
- South Shields, England
- Founded
- 1894
- Founder
- John Barbour
- Signature
- The waxed cotton jacket
Did you know? It holds royal warrants from the British royal family.
No. 205 · Friday, 24 July 2026 · Insider
Coperni
- Category
- Designer label
- Origin
- Paris, France
- Founded
- 2013
- Founder
- Sébastien Meyer & Arnaud Vaillant
- Signature
- The spray-on dress
Did you know? In 2022 a dress was sprayed directly onto Bella Hadid, live on the runway.
No. 204 · Thursday, 23 July 2026 · Insider
Erdem
- Category
- Designer label
- Origin
- London, England
- Founded
- 2005
- Founder
- Erdem Moralıoğlu
- Signature
- Romantic florals
Did you know? Erdem Moralıoğlu was born in Montreal.
No. 203 · Wednesday, 22 July 2026 · Iconic
Ralph Lauren
- Category
- American classic
- Origin
- New York, USA
- Founded
- 1967
- Founder
- Ralph Lauren
- Signature
- The Polo shirt
Did you know? Ralph Lauren started out selling wide neckties.
No. 202 · Tuesday, 21 July 2026 · Iconic
Skims
- Category
- Shapewear
- Origin
- Los Angeles, USA
- Founded
- 2019
- Founder
- Kim Kardashian & Jens Grede
- Signature
- Seamless shapewear
Did you know? It has dressed Team USA for the Olympic Games.
No. 201 · Monday, 20 July 2026 · Iconic
Ray-Ban
- Category
- Eyewear
- Origin
- Rochester, USA
- Founded
- 1937
- Founder
- Bausch & Lomb
- Signature
- The Aviator
Did you know? The Aviator was created to protect pilots’ eyes from glare.
No. 200 · Sunday, 19 July 2026 · Archive
Cav Empt
- Category
- Streetwear
- Origin
- Tokyo, Japan
- Founded
- 2011
- Founder
- Sk8thing & Toby Feltwell
- Signature
- Cyber-graphic sweatshirts
Did you know? Its name comes from “caveat emptor” — buyer beware.
No. 199 · Saturday, 18 July 2026 · Insider
Kith
- Category
- Streetwear
- Origin
- New York, USA
- Founded
- 2011
- Founder
- Ronnie Fieg
- Signature
- An in-store cereal bar
Did you know? Its flagship stores serve cereal at a bar called Kith Treats.
No. 198 · Friday, 17 July 2026 · Insider
Martine Rose
- Category
- Menswear
- Origin
- London, England
- Founded
- 2007
- Founder
- Martine Rose
- Signature
- Exaggerated-shoulder tailoring
Did you know? Martine Rose consulted on Balenciaga menswear under Demna.
No. 197 · Thursday, 16 July 2026 · Insider
Lanvin
- Category
- Couture house
- Origin
- Paris, France
- Founded
- 1889
- Founder
- Jeanne Lanvin
- Signature
- Mother-and-daughter dresses
Did you know? It is the oldest Parisian fashion house still in operation.
No. 196 · Wednesday, 15 July 2026 · Iconic
Max Mara
- Category
- Luxury house
- Origin
- Reggio Emilia, Italy
- Founded
- 1951
- Founder
- Achille Maramotti
- Signature
- The 101801 camel coat
Did you know? The 101801 wrap coat has stayed in production since 1981.
No. 195 · Tuesday, 14 July 2026 · Iconic
Alexander McQueen
- Category
- Luxury house
- Origin
- London, England
- Founded
- 1992
- Founder
- Lee Alexander McQueen
- Signature
- The skull scarf
Did you know? Lee McQueen learned his craft as a tailor’s apprentice on Savile Row.
No. 194 · Monday, 13 July 2026 · Iconic
Balenciaga
- Category
- Luxury house
- Origin
- San Sebastián, Spain
- Founded
- 1917
- Founder
- Cristóbal Balenciaga
- Signature
- The Triple S sneaker
Did you know? Christian Dior called Cristóbal Balenciaga “the master of us all.”
No. 193 · Sunday, 12 July 2026 · Archive
The Soloist
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 2010
- Founder
- Takahiro Miyashita
- Signature
- Rock-inflected tailoring
Did you know? It was created by Takahiro Miyashita after he left Number (N)ine.
No. 192 · Saturday, 11 July 2026 · Insider
Gallery Dept.
- Category
- Luxury streetwear
- Origin
- Los Angeles, USA
- Founded
- 2016
- Founder
- Josué Thomas
- Signature
- Paint-splattered flare jeans
Did you know? Many pieces are hand-painted and reworked from vintage garments.
No. 191 · Friday, 10 July 2026 · Insider
A Bathing Ape (BAPE)
- Category
- Streetwear
- Origin
- Tokyo, Japan
- Founded
- 1993
- Founder
- Nigo
- Signature
- The Shark hoodie
Did you know? The name nods to Planet of the Apes and the phrase “a bathing ape in lukewarm water.”
No. 190 · Thursday, 9 July 2026 · Insider
Rhude
- Category
- Luxury streetwear
- Origin
- Los Angeles, USA
- Founded
- 2015
- Founder
- Rhuigi Villaseñor
- Signature
- Bandana-print shorts
Did you know? It launched with a single bandana-print T-shirt.
No. 189 · Wednesday, 8 July 2026 · Iconic
Calvin Klein
- Category
- American classic
- Origin
- New York, USA
- Founded
- 1968
- Founder
- Calvin Klein
- Signature
- Logo-waistband underwear
Did you know? A young Mark Wahlberg starred in its 1992 underwear campaign.
No. 188 · Tuesday, 7 July 2026 · Iconic
Louis Vuitton
- Category
- Luxury house
- Origin
- Paris, France
- Founded
- 1854
- Founder
- Louis Vuitton
- Signature
- The Monogram canvas trunk
Did you know? The famous Monogram canvas was introduced in 1896, partly to deter counterfeiters.
No. 187 · Monday, 6 July 2026 · Iconic
Uniqlo
- Category
- High street
- Origin
- Hiroshima, Japan
- Founded
- 1984
- Founder
- Tadashi Yanai
- Signature
- Ultra Light Down jacket
Did you know? The name is short for “Unique Clothing Warehouse.”
No. 186 · Sunday, 5 July 2026 · Archive
Molly Goddard
- Category
- Designer label
- Origin
- London, England
- Founded
- 2014
- Founder
- Molly Goddard
- Signature
- Voluminous tulle dresses
Did you know? Villanelle wore one of her pink tulle dresses in Killing Eve.
No. 185 · Saturday, 4 July 2026 · Insider
Palace
- Category
- Skatewear
- Origin
- London, England
- Founded
- 2009
- Founder
- Lev Tanju
- Signature
- The Tri-Ferg logo
Did you know? It is named after “the Palace,” the flat its skate crew shared.
No. 184 · Friday, 3 July 2026 · Insider
Ferragamo
- Category
- Luxury footwear
- Origin
- Florence, Italy
- Founded
- 1927
- Founder
- Salvatore Ferragamo
- Signature
- The Vara pump
Did you know? Salvatore Ferragamo first made his name as “shoemaker to the stars” in Hollywood.
No. 183 · Thursday, 2 July 2026 · Insider
Aimé Leon Dore
- Category
- Streetwear
- Origin
- New York, USA
- Founded
- 2014
- Founder
- Teddy Santis
- Signature
- The New Balance 550 revival
Did you know? It revived the New Balance 550 basketball sneaker in 2020.
No. 182 · Wednesday, 1 July 2026 · Iconic
Chanel
- Category
- Luxury house
- Origin
- Paris, France
- Founded
- 1910
- Founder
- Gabrielle “Coco” Chanel
- Signature
- The quilted 2.55 bag
Did you know? It began as a hat shop at 21 Rue Cambon in Paris.
June 2026
No. 181 · Tuesday, 30 June 2026 · Iconic
Miu Miu
- Category
- Luxury house
- Origin
- Milan, Italy
- Founded
- 1993
- Founder
- Miuccia Prada
- Signature
- The micro-mini skirt
Did you know? It is named after Miuccia Prada’s childhood nickname.
No. 180 · Monday, 29 June 2026 · Iconic
Prada
- Category
- Luxury house
- Origin
- Milan, Italy
- Founded
- 1913
- Founder
- Mario Prada
- Signature
- The nylon backpack
Did you know? Miuccia Prada turned industrial nylon into a luxury icon in the 1980s.
No. 179 · Sunday, 28 June 2026 · Archive
Hood by Air
- Category
- Avant-garde
- Origin
- New York, USA
- Founded
- 2006
- Founder
- Shayne Oliver
- Signature
- Logo-heavy hoodies
Did you know? It helped redefine streetwear’s place on the runway in the 2010s.
No. 178 · Saturday, 27 June 2026 · Insider
Lemaire
- Category
- Minimalist
- Origin
- Paris, France
- Founded
- 1991
- Founder
- Christophe Lemaire
- Signature
- The Croissant bag
Did you know? Christophe Lemaire also led Hermès womenswear from 2010 to 2014.
No. 177 · Friday, 26 June 2026 · Insider
Our Legacy
- Category
- Menswear
- Origin
- Stockholm, Sweden
- Founded
- 2005
- Founder
- Jockum Hallin & Cristopher Nying
- Signature
- The Third Cut jean
Did you know? It began with just a handful of graphic T-shirts.
No. 176 · Thursday, 25 June 2026 · Insider
Vivienne Westwood
- Category
- Designer label
- Origin
- London, England
- Founded
- 1971
- Founder
- Vivienne Westwood & Malcolm McLaren
- Signature
- The orb logo
Did you know? The duo’s King’s Road shop dressed the Sex Pistols.
No. 175 · Wednesday, 24 June 2026 · Iconic
Dr. Martens
- Category
- Footwear
- Origin
- Wollaston, England
- Founded
- 1960
- Founder
- Klaus Märtens & the Griggs family
- Signature
- The 1460 boot
Did you know? The 1460 boot is named after its release date: 1 April 1960.
No. 174 · Tuesday, 23 June 2026 · Iconic
Longchamp
- Category
- Leather goods
- Origin
- Paris, France
- Founded
- 1948
- Founder
- Jean Cassegrain
- Signature
- Le Pliage bag
Did you know? It began by covering tobacco pipes in leather.
No. 173 · Monday, 22 June 2026 · Iconic
Zara
- Category
- High street
- Origin
- A Coruña, Spain
- Founded
- 1975
- Founder
- Amancio Ortega
- Signature
- Runway-to-rack speed
Did you know? The store was originally going to be called “Zorba.”
No. 172 · Sunday, 21 June 2026 · Archive
Julius
- Category
- Darkwear
- Origin
- Tokyo, Japan
- Founded
- 2001
- Founder
- Tatsuro Horikawa
- Signature
- Layered black drapery
Did you know? It began as an art project before becoming a darkwear label.
No. 171 · Saturday, 20 June 2026 · Insider
Paul Smith
- Category
- Designer label
- Origin
- Nottingham, England
- Founded
- 1970
- Founder
- Paul Smith
- Signature
- The multicolour stripe
Did you know? His first shop in Nottingham was just three metres square.
No. 170 · Friday, 19 June 2026 · Insider
Rick Owens
- Category
- Avant-garde
- Origin
- Los Angeles, USA
- Founded
- 1994
- Founder
- Rick Owens
- Signature
- The Geobasket sneaker
Did you know? He moved to Paris in 2003; his wife and muse is Michèle Lamy.
No. 169 · Thursday, 18 June 2026 · Insider
The Row
- Category
- Quiet luxury
- Origin
- New York, USA
- Founded
- 2006
- Founder
- Mary-Kate & Ashley Olsen
- Signature
- The Margaux bag
Did you know? It is named after London’s Savile Row.
No. 168 · Wednesday, 17 June 2026 · Iconic
Kenzo
- Category
- Designer label
- Origin
- Paris, France
- Founded
- 1970
- Founder
- Kenzo Takada
- Signature
- The tiger motif
Did you know? Kenzo Takada was one of the first Japanese designers to show in Paris.
No. 167 · Tuesday, 16 June 2026 · Iconic
Adidas
- Category
- Sportswear
- Origin
- Herzogenaurach, Germany
- Founded
- 1949
- Founder
- Adi Dassler
- Signature
- The Samba
Did you know? Adi Dassler’s brother Rudolf founded rival Puma in the very same small town.
No. 166 · Monday, 15 June 2026 · Iconic
Champion
- Category
- Sportswear
- Origin
- New York, USA
- Founded
- 1919
- Founder
- Abe & William Feinbloom
- Signature
- The Reverse Weave sweatshirt
Did you know? Reverse Weave was invented to stop sweatshirts shrinking in length.
No. 165 · Sunday, 14 June 2026 · Archive
Gareth Pugh
- Category
- Avant-garde
- Origin
- London, England
- Founded
- 2005
- Founder
- Gareth Pugh
- Signature
- Sculptural monochrome looks
Did you know? He is known for theatrical, architectural silhouettes.
No. 164 · Saturday, 13 June 2026 · Insider
Chloé
- Category
- Designer label
- Origin
- Paris, France
- Founded
- 1952
- Founder
- Gaby Aghion
- Signature
- The Paddington bag
Did you know? Gaby Aghion helped pioneer luxury ready-to-wear.
No. 163 · Friday, 12 June 2026 · Insider
Issey Miyake
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 1970
- Founder
- Issey Miyake
- Signature
- Pleats Please
Did you know? Issey Miyake made Steve Jobs’ signature black turtlenecks.
No. 162 · Thursday, 11 June 2026 · Insider
Jil Sander
- Category
- Minimalist
- Origin
- Hamburg, Germany
- Founded
- 1968
- Founder
- Jil Sander
- Signature
- Pared-back tailoring
Did you know? Jil Sander was nicknamed “the Queen of Less.”
No. 161 · Wednesday, 10 June 2026 · Iconic
Christian Louboutin
- Category
- Luxury footwear
- Origin
- Paris, France
- Founded
- 1991
- Founder
- Christian Louboutin
- Signature
- The red sole
Did you know? The red sole began when he painted a prototype with an assistant’s nail polish.
No. 160 · Tuesday, 9 June 2026 · Iconic
Omega
- Category
- Watchmaker
- Origin
- La Chaux-de-Fonds, Switzerland
- Founded
- 1848
- Founder
- Louis Brandt
- Signature
- The Speedmaster
Did you know? The Speedmaster was the first watch worn on the Moon, in 1969.
No. 159 · Monday, 8 June 2026 · Iconic
Diesel
- Category
- Denim
- Origin
- Molvena, Italy
- Founded
- 1978
- Founder
- Renzo Rosso
- Signature
- Distressed denim
Did you know? Renzo Rosso chose the name because it’s pronounced the same in every language.
No. 158 · Sunday, 7 June 2026 · Archive
Auralee
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 2015
- Founder
- Ryota Iwai
- Signature
- Custom-woven fabrics
Did you know? It develops many of its own yarns and fabrics from scratch.
No. 157 · Saturday, 6 June 2026 · Insider
Asics
- Category
- Sportswear
- Origin
- Kobe, Japan
- Founded
- 1949
- Founder
- Kihachiro Onitsuka
- Signature
- The Gel-Kayano
Did you know? The name comes from the Latin “Anima Sana In Corpore Sano” — a sound mind in a sound body.
No. 156 · Friday, 5 June 2026 · Insider
Maison Margiela
- Category
- Avant-garde
- Origin
- Paris, France
- Founded
- 1988
- Founder
- Martin Margiela
- Signature
- The Tabi boot
Did you know? Martin Margiela famously never gave face-to-face interviews or posed for photos.
No. 155 · Thursday, 4 June 2026 · Insider
Loewe
- Category
- Luxury house
- Origin
- Madrid, Spain
- Founded
- 1846
- Founder
- Enrique Loewe Roessberg
- Signature
- The Puzzle bag
Did you know? It started as a cooperative of leather craftsmen in Madrid.
No. 154 · Wednesday, 3 June 2026 · Iconic
Birkenstock
- Category
- Footwear
- Origin
- Germany
- Founded
- 1774
- Founder
- Johann Adam Birkenstock
- Signature
- The Arizona sandal
Did you know? Church records trace the family’s shoemaking all the way back to 1774.
No. 153 · Tuesday, 2 June 2026 · Iconic
Jimmy Choo
- Category
- Luxury footwear
- Origin
- London, England
- Founded
- 1996
- Founder
- Jimmy Choo & Tamara Mellon
- Signature
- The stiletto
Did you know? Princess Diana was one of Jimmy Choo’s devoted early clients.
No. 152 · Monday, 1 June 2026 · Iconic
Off-White
- Category
- Streetwear
- Origin
- Milan, Italy
- Founded
- 2013
- Founder
- Virgil Abloh
- Signature
- “Quotation mark” graphics
Did you know? Virgil Abloh later became artistic director of Louis Vuitton menswear.
May 2026
No. 151 · Sunday, 31 May 2026 · Archive
Neighborhood
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 1994
- Founder
- Shinsuke Takizawa
- Signature
- Motorcycle-inspired workwear
Did you know? Shinsuke Takizawa’s love of motorcycles runs through every collection.
No. 150 · Saturday, 30 May 2026 · Insider
Marni
- Category
- Designer label
- Origin
- Milan, Italy
- Founded
- 1994
- Founder
- Consuelo Castiglioni
- Signature
- Bold colour-block prints
Did you know? It grew out of the Castiglioni family’s fur business.
No. 149 · Friday, 29 May 2026 · Insider
Courrèges
- Category
- Designer label
- Origin
- Paris, France
- Founded
- 1961
- Founder
- André Courrèges
- Signature
- The go-go boot
Did you know? Its 1960s Space Age collections helped popularise the mini skirt.
No. 148 · Thursday, 28 May 2026 · Insider
Fear of God
- Category
- Luxury streetwear
- Origin
- Los Angeles, USA
- Founded
- 2013
- Founder
- Jerry Lorenzo
- Signature
- The Essentials line
Did you know? Its diffusion line, Essentials, became a phenomenon of its own.
No. 147 · Wednesday, 27 May 2026 · Iconic
Burberry
- Category
- Heritage house
- Origin
- Basingstoke, England
- Founded
- 1856
- Founder
- Thomas Burberry
- Signature
- The trench coat
Did you know? Thomas Burberry invented gabardine, a breathable waterproof fabric.
No. 146 · Tuesday, 26 May 2026 · Iconic
Moncler
- Category
- Outerwear
- Origin
- Monestier-de-Clermont, France
- Founded
- 1952
- Founder
- René Ramillon & André Vincent
- Signature
- The puffer jacket
Did you know? Its name abbreviates Monestier-de-Clermont, a village near Grenoble.
No. 145 · Monday, 25 May 2026 · Iconic
Lacoste
- Category
- Sportswear
- Origin
- Paris, France
- Founded
- 1933
- Founder
- René Lacoste
- Signature
- The crocodile polo
Did you know? Tennis champion René Lacoste was nicknamed “the Crocodile.”
No. 144 · Sunday, 24 May 2026 · Archive
Mastermind Japan
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 1997
- Founder
- Masaaki Homma
- Signature
- The skull & crossbones
Did you know? It is famous for its skull emblem and tiny production runs.
No. 143 · Saturday, 23 May 2026 · Insider
CP Company
- Category
- Sportswear
- Origin
- Bologna, Italy
- Founded
- 1971
- Founder
- Massimo Osti
- Signature
- The Goggle jacket
Did you know? The Goggle jacket was designed in 1988 for the Mille Miglia car race.
No. 142 · Friday, 22 May 2026 · Insider
Marine Serre
- Category
- Designer label
- Origin
- Paris, France
- Founded
- 2017
- Founder
- Marine Serre
- Signature
- The crescent moon print
Did you know? Marine Serre won the LVMH Prize in 2017.
No. 141 · Thursday, 21 May 2026 · Insider
Chrome Hearts
- Category
- Jewelry
- Origin
- Los Angeles, USA
- Founded
- 1988
- Founder
- Richard Stark
- Signature
- Sterling silver crosses
Did you know? It started with leather biker gear before its silver became legendary.
No. 140 · Wednesday, 20 May 2026 · Iconic
Dolce & Gabbana
- Category
- Luxury house
- Origin
- Milan, Italy
- Founded
- 1985
- Founder
- Domenico Dolce & Stefano Gabbana
- Signature
- Sicilian baroque prints
Did you know? Domenico Dolce’s Sicilian roots inspire many of its collections.
No. 139 · Tuesday, 19 May 2026 · Iconic
Levi's
- Category
- Denim
- Origin
- San Francisco, USA
- Founded
- 1853
- Founder
- Levi Strauss
- Signature
- The 501 jean
Did you know? Levi Strauss and tailor Jacob Davis patented riveted work pants in 1873 — the birth of blue jeans.
No. 138 · Monday, 18 May 2026 · Iconic
Gucci
- Category
- Luxury house
- Origin
- Florence, Italy
- Founded
- 1921
- Founder
- Guccio Gucci
- Signature
- The Horsebit loafer
Did you know? Guccio Gucci was inspired by the luggage of guests at London’s Savoy Hotel, where he once worked.
No. 137 · Sunday, 17 May 2026 · Archive
Doublet
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 2012
- Founder
- Masayuki Ino
- Signature
- Playful embroidered illusions
Did you know? Masayuki Ino won the LVMH Prize in 2018.
No. 136 · Saturday, 16 May 2026 · Insider
Acne Studios
- Category
- Designer label
- Origin
- Stockholm, Sweden
- Founded
- 1996
- Founder
- Jonny Johansson
- Signature
- Raw denim jeans
Did you know? ACNE stands for “Ambition to Create Novel Expression.”
No. 135 · Friday, 15 May 2026 · Insider
Kapital
- Category
- Japanese designer
- Origin
- Okayama, Japan
- Founded
- 1985
- Founder
- Toshikiyo Hirata
- Signature
- Boro patchwork denim
Did you know? It is based in Kojima, the heart of Japanese denim.
No. 134 · Thursday, 14 May 2026 · Insider
Stone Island
- Category
- Sportswear
- Origin
- Ravarino, Italy
- Founded
- 1982
- Founder
- Massimo Osti
- Signature
- The compass badge
Did you know? The removable compass badge buttons onto the left sleeve.
No. 133 · Wednesday, 13 May 2026 · Iconic
New Balance
- Category
- Sportswear
- Origin
- Boston, USA
- Founded
- 1906
- Founder
- William J. Riley
- Signature
- The 990 sneaker
Did you know? It began making arch supports inspired by the three-pointed feet of chickens.
No. 132 · Tuesday, 12 May 2026 · Iconic
Tom Ford
- Category
- Luxury house
- Origin
- New York, USA
- Founded
- 2005
- Founder
- Tom Ford
- Signature
- The velvet tuxedo
Did you know? Before launching his own label, Tom Ford revived Gucci in the 1990s.
No. 131 · Monday, 11 May 2026 · Iconic
Giorgio Armani
- Category
- Luxury house
- Origin
- Milan, Italy
- Founded
- 1975
- Founder
- Giorgio Armani
- Signature
- The unstructured blazer
Did you know? Richard Gere’s wardrobe in American Gigolo (1980) made Armani a Hollywood name.
No. 130 · Sunday, 10 May 2026 · Archive
Comoli
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 2011
- Founder
- Keijiro Komori
- Signature
- Perfectly worn-in basics
Did you know? It is a cult favourite for relaxed, quietly perfect everyday clothes.
No. 129 · Saturday, 9 May 2026 · Insider
Denim Tears
- Category
- Streetwear
- Origin
- New York, USA
- Founded
- 2019
- Founder
- Tremaine Emory
- Signature
- Cotton-wreath jeans
Did you know? Its cotton-wreath motif reflects on the history of slavery in America.
No. 128 · Friday, 8 May 2026 · Insider
Amiri
- Category
- Luxury streetwear
- Origin
- Los Angeles, USA
- Founded
- 2014
- Founder
- Mike Amiri
- Signature
- Distressed MX1 jeans
Did you know? It is rooted in LA’s rock ’n’ roll and Sunset Strip culture.
No. 127 · Thursday, 7 May 2026 · Insider
Mugler
- Category
- Designer label
- Origin
- Paris, France
- Founded
- 1973
- Founder
- Thierry Mugler
- Signature
- Sculpted corsetry
Did you know? Its fragrance Angel (1992) launched the “gourmand” scent family.
No. 126 · Wednesday, 6 May 2026 · Iconic
Puma
- Category
- Sportswear
- Origin
- Herzogenaurach, Germany
- Founded
- 1948
- Founder
- Rudolf Dassler
- Signature
- The Suede
Did you know? It was born from a split between the Dassler brothers — the other half became Adidas.
No. 125 · Tuesday, 5 May 2026 · Iconic
Cartier
- Category
- Jewelry
- Origin
- Paris, France
- Founded
- 1847
- Founder
- Louis-François Cartier
- Signature
- The Love bracelet
Did you know? King Edward VII reportedly called it “the jeweller of kings.”
No. 124 · Monday, 4 May 2026 · Iconic
Saint Laurent
- Category
- Luxury house
- Origin
- Paris, France
- Founded
- 1961
- Founder
- Yves Saint Laurent & Pierre Bergé
- Signature
- Le Smoking tuxedo
Did you know? Le Smoking (1966) brought the tuxedo into womenswear.
No. 123 · Sunday, 3 May 2026 · Archive
Acronym
- Category
- Techwear
- Origin
- Berlin, Germany
- Founded
- 1994
- Founder
- Errolson Hugh & Michaela Sachenbacher
- Signature
- Gravity-pocket cargo pants
Did you know? Errolson Hugh also designed for Nike ACG and Stone Island Shadow Project.
No. 122 · Saturday, 2 May 2026 · Insider
Noah
- Category
- Streetwear
- Origin
- New York, USA
- Founded
- 2015
- Founder
- Brendon Babenzien
- Signature
- Surf-inspired prep
Did you know? Its founder was previously creative director at Supreme.
No. 121 · Friday, 1 May 2026 · Insider
Raf Simons
- Category
- Menswear
- Origin
- Antwerp, Belgium
- Founded
- 1995
- Founder
- Raf Simons
- Signature
- The “Riot Riot Riot” parka
Did you know? Raf Simons studied industrial design, not fashion.
April 2026
No. 120 · Thursday, 30 April 2026 · Insider
Stüssy
- Category
- Streetwear
- Origin
- California, USA
- Founded
- 1980
- Founder
- Shawn Stussy
- Signature
- The scrawled signature logo
Did you know? The logo began as the signature Shawn Stussy wrote on his surfboards.
No. 119 · Wednesday, 29 April 2026 · Iconic
Supreme
- Category
- Streetwear
- Origin
- New York, USA
- Founded
- 1994
- Founder
- James Jebbia
- Signature
- The Box Logo
Did you know? The red box logo borrows from the work of artist Barbara Kruger.
No. 118 · Tuesday, 28 April 2026 · Iconic
Hermès
- Category
- Luxury house
- Origin
- Paris, France
- Founded
- 1837
- Founder
- Thierry Hermès
- Signature
- The Birkin bag
Did you know? It started as a harness workshop serving horse-drawn carriages.
No. 117 · Monday, 27 April 2026 · Iconic
Patagonia
- Category
- Outdoor
- Origin
- California, USA
- Founded
- 1973
- Founder
- Yvon Chouinard
- Signature
- The Synchilla fleece
Did you know? In 2022 its founder gave the company away to fight climate change.
No. 116 · Sunday, 26 April 2026 · Archive
GmbH
- Category
- Avant-garde
- Origin
- Berlin, Germany
- Founded
- 2016
- Founder
- Serhat Işık & Benjamin Huseby
- Signature
- Rave-inflected tailoring
Did you know? It is named after the German term for a limited company.
No. 115 · Saturday, 25 April 2026 · Insider
Balmain
- Category
- Couture house
- Origin
- Paris, France
- Founded
- 1945
- Founder
- Pierre Balmain
- Signature
- Sharp-shouldered blazers
Did you know? Olivier Rousteing became its creative director at just 25.
No. 114 · Friday, 24 April 2026 · Insider
Dickies
- Category
- Workwear
- Origin
- Texas, USA
- Founded
- 1922
- Founder
- C.N. Williamson & E.E. Dickie
- Signature
- The 874 work pant
Did you know? It was born as a Texas bib-overall company.
No. 113 · Thursday, 23 April 2026 · Insider
Ami Paris
- Category
- Designer label
- Origin
- Paris, France
- Founded
- 2011
- Founder
- Alexandre Mattiussi
- Signature
- The heart-and-A logo
Did you know? “Ami” means “friend” in French.
No. 112 · Wednesday, 22 April 2026 · Iconic
Rolex
- Category
- Watchmaker
- Origin
- London, England
- Founded
- 1905
- Founder
- Hans Wilsdorf
- Signature
- The Submariner
Did you know? It was founded in London before moving to Geneva.
No. 111 · Tuesday, 21 April 2026 · Iconic
Fendi
- Category
- Luxury house
- Origin
- Rome, Italy
- Founded
- 1925
- Founder
- Adele & Edoardo Fendi
- Signature
- The Baguette bag
Did you know? Karl Lagerfeld designed for Fendi for more than 50 years.
No. 110 · Monday, 20 April 2026 · Iconic
Tiffany & Co.
- Category
- Jewelry
- Origin
- New York, USA
- Founded
- 1837
- Founder
- Charles Lewis Tiffany
- Signature
- The little blue box
Did you know? Its trademarked blue is Pantone 1837 — the year the company was founded.
No. 109 · Sunday, 19 April 2026 · Archive
Evisu
- Category
- Denim
- Origin
- Osaka, Japan
- Founded
- 1991
- Founder
- Hidehiko Yamane
- Signature
- Seagull-painted pockets
Did you know? Its seagull logo is hand-painted on the back pockets.
No. 108 · Saturday, 18 April 2026 · Insider
1017 ALYX 9SM
- Category
- Designer label
- Origin
- New York, USA
- Founded
- 2015
- Founder
- Matthew Williams
- Signature
- The rollercoaster buckle
Did you know? The rollercoaster buckle was inspired by theme-park ride restraints.
No. 107 · Friday, 17 April 2026 · Insider
Jean Paul Gaultier
- Category
- Designer label
- Origin
- Paris, France
- Founded
- 1982
- Founder
- Jean Paul Gaultier
- Signature
- The cone bra
Did you know? He designed Madonna’s cone bra for the 1990 Blond Ambition tour.
No. 106 · Thursday, 16 April 2026 · Insider
Human Made
- Category
- Streetwear
- Origin
- Tokyo, Japan
- Founded
- 2010
- Founder
- Nigo
- Signature
- The heart logo
Did you know? Its founder also created A Bathing Ape.
No. 105 · Wednesday, 15 April 2026 · Iconic
Versace
- Category
- Luxury house
- Origin
- Milan, Italy
- Founded
- 1978
- Founder
- Gianni Versace
- Signature
- The Medusa head logo
Did you know? Jennifer Lopez’s green jungle-print dress in 2000 helped inspire the creation of Google Images.
No. 104 · Tuesday, 14 April 2026 · Iconic
Carhartt
- Category
- Workwear
- Origin
- Detroit, USA
- Founded
- 1889
- Founder
- Hamilton Carhartt
- Signature
- The Detroit jacket
Did you know? It began making overalls for railroad workers.
No. 103 · Monday, 13 April 2026 · Iconic
Vans
- Category
- Footwear
- Origin
- California, USA
- Founded
- 1966
- Founder
- Paul Van Doren
- Signature
- The Old Skool
Did you know? On opening day, shoes were made in the morning and picked up the same afternoon.
No. 102 · Sunday, 12 April 2026 · Archive
Ottolinger
- Category
- Avant-garde
- Origin
- Berlin, Germany
- Founded
- 2015
- Founder
- Christa Bösch & Cosima Gadient
- Signature
- Deconstructed denim
Did you know? It is known for burned, twisted and deconstructed fabrics.
No. 101 · Saturday, 11 April 2026 · Insider
JW Anderson
- Category
- Designer label
- Origin
- London, England
- Founded
- 2008
- Founder
- Jonathan Anderson
- Signature
- Gender-fluid tailoring
Did you know? Jonathan Anderson was named creative director of Dior in 2025.
No. 100 · Friday, 10 April 2026 · Insider
Corteiz
- Category
- Streetwear
- Origin
- London, England
- Founded
- 2017
- Founder
- Clint419
- Signature
- The Alcatraz logo
Did you know? It is famous for guerrilla drops announced through password-protected sites.
No. 099 · Thursday, 9 April 2026 · Insider
Salomon
- Category
- Outdoor
- Origin
- Annecy, France
- Founded
- 1947
- Founder
- François Salomon
- Signature
- The XT-6 sneaker
Did you know? It began by making steel edges for skis.
No. 098 · Wednesday, 8 April 2026 · Iconic
Dior
- Category
- Couture house
- Origin
- Paris, France
- Founded
- 1946
- Founder
- Christian Dior
- Signature
- The Bar jacket
Did you know? His 1947 debut collection was nicknamed the “New Look.”
No. 097 · Tuesday, 7 April 2026 · Iconic
The North Face
- Category
- Outdoor
- Origin
- San Francisco, USA
- Founded
- 1966
- Founder
- Douglas & Susie Tompkins
- Signature
- The Nuptse puffer
Did you know? It is named after the coldest, most challenging side of a mountain.
No. 096 · Monday, 6 April 2026 · Iconic
Crocs
- Category
- Footwear
- Origin
- Colorado, USA
- Founded
- 2002
- Founder
- Scott Seamans, Lyndon Hanson & George Boedecker
- Signature
- The Classic Clog
Did you know? It was originally designed as a boating shoe.
No. 095 · Sunday, 5 April 2026 · Archive
Cinzia Araia
- Category
- Avant-garde
- Origin
- Venice, Italy
- Founded
- 2010
- Founder
- Cinzia Araia
- Signature
- Deconstructed leather sneakers
Did you know? She grew up around shoemaking on the Riviera del Brenta near Venice, a historic home of Italian luxury footwear.
No. 094 · Saturday, 4 April 2026 · Insider
Hoka
- Category
- Sportswear
- Origin
- Annecy, France
- Founded
- 2009
- Founder
- Nicolas Mermoud & Jean-Luc Diard
- Signature
- Maximal-cushion runners
Did you know? “Hoka” roughly means “to fly over the earth” in Māori.
No. 093 · Friday, 3 April 2026 · Insider
Bode
- Category
- Menswear
- Origin
- New York, USA
- Founded
- 2016
- Founder
- Emily Adams Bode
- Signature
- Antique-quilt jackets
Did you know? Garments are often cut from antique quilts and vintage textiles.
No. 092 · Thursday, 2 April 2026 · Insider
Trapstar
- Category
- Streetwear
- Origin
- London, England
- Founded
- 2005
- Founder
- Mikey, Lee & Will
- Signature
- The “It’s a Secret” slogan
Did you know? It grew from three friends printing T-shirts into a London staple.
No. 091 · Wednesday, 1 April 2026 · Iconic
Nike
- Category
- Sportswear
- Origin
- Oregon, USA
- Founded
- 1964
- Founder
- Phil Knight & Bill Bowerman
- Signature
- The Air Jordan
Did you know? The Swoosh was designed in 1971 by a student, Carolyn Davidson, for $35.
March 2026
No. 090 · Tuesday, 31 March 2026 · Iconic
Bulgari
- Category
- Jewelry
- Origin
- Rome, Italy
- Founded
- 1884
- Founder
- Sotirios Voulgaris
- Signature
- The Serpenti
Did you know? It was founded by a Greek silversmith who settled in Rome.
No. 089 · Monday, 30 March 2026 · Iconic
Converse
- Category
- Footwear
- Origin
- Massachusetts, USA
- Founded
- 1908
- Founder
- Marquis Mills Converse
- Signature
- The Chuck Taylor All Star
Did you know? The Chuck Taylor is named after a basketball player turned travelling salesman.
No. 088 · Sunday, 29 March 2026 · Archive
Kolor
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 2004
- Founder
- Junichi Abe
- Signature
- Hybrid-panel jackets
Did you know? Junichi Abe is married to Sacai founder Chitose Abe.
No. 087 · Saturday, 28 March 2026 · Insider
Khaite
- Category
- Designer label
- Origin
- New York, USA
- Founded
- 2016
- Founder
- Catherine Holstein
- Signature
- The cashmere bra sweater
Did you know? A 2019 paparazzi photo of Katie Holmes made its cashmere bra set go viral.
No. 086 · Friday, 27 March 2026 · Insider
Thom Browne
- Category
- Designer label
- Origin
- New York, USA
- Founded
- 2001
- Founder
- Thom Browne
- Signature
- The shrunken grey suit
Did you know? He built his name on the cropped grey suit, worn with bare ankles.
No. 085 · Thursday, 26 March 2026 · Insider
Fred Perry
- Category
- Sportswear
- Origin
- London, England
- Founded
- 1952
- Founder
- Fred Perry
- Signature
- The laurel-wreath polo
Did you know? It was founded by a three-time Wimbledon champion.
No. 084 · Wednesday, 25 March 2026 · Iconic
Valentino
- Category
- Couture house
- Origin
- Rome, Italy
- Founded
- 1960
- Founder
- Valentino Garavani
- Signature
- The Rockstud pump
Did you know? The designer fell in love with his signature shade of red at the opera in Barcelona.
No. 083 · Tuesday, 24 March 2026 · Iconic
Timberland
- Category
- Footwear
- Origin
- New Hampshire, USA
- Founded
- 1952
- Founder
- Nathan Swartz
- Signature
- The yellow 6-inch boot
Did you know? It began as the Abington Shoe Company; the famous yellow boot arrived in 1973.
No. 082 · Monday, 23 March 2026 · Iconic
Jacquemus
- Category
- Designer label
- Origin
- Paris, France
- Founded
- 2009
- Founder
- Simon Porte Jacquemus
- Signature
- Le Chiquito mini bag
Did you know? The label carries his late mother’s maiden name.
No. 081 · Sunday, 22 March 2026 · Archive
Toga
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 1997
- Founder
- Yasuko Furuta
- Signature
- Western-hardware details
Did you know? Toga Virilis is its menswear line.
No. 080 · Saturday, 21 March 2026 · Insider
Helmut Lang
- Category
- Minimalist
- Origin
- Vienna, Austria
- Founded
- 1986
- Founder
- Helmut Lang
- Signature
- Razor-sharp minimal tailoring
Did you know? In 1998 Helmut Lang showed a collection online instead of on a runway.
No. 079 · Friday, 20 March 2026 · Insider
Ganni
- Category
- Designer label
- Origin
- Copenhagen, Denmark
- Founded
- 2000
- Founder
- Frans Truelsen
- Signature
- Printed wrap dresses
Did you know? It started out as a cashmere label.
No. 078 · Thursday, 19 March 2026 · Insider
Zegna
- Category
- Menswear
- Origin
- Trivero, Italy
- Founded
- 1910
- Founder
- Ermenegildo Zegna
- Signature
- Fine wool suiting
Did you know? It started as a wool mill in the Italian Alps.
No. 077 · Wednesday, 18 March 2026 · Iconic
Celine
- Category
- Luxury house
- Origin
- Paris, France
- Founded
- 1945
- Founder
- Céline Vipiana
- Signature
- The Triomphe emblem
Did you know? It began as a made-to-measure children’s shoe shop.
No. 076 · Tuesday, 17 March 2026 · Iconic
Givenchy
- Category
- Couture house
- Origin
- Paris, France
- Founded
- 1952
- Founder
- Hubert de Givenchy
- Signature
- Audrey Hepburn’s little black dress
Did you know? Hubert de Givenchy dressed Audrey Hepburn in Breakfast at Tiffany’s (1961).
No. 075 · Monday, 16 March 2026 · Iconic
Ralph Lauren
- Category
- American classic
- Origin
- New York, USA
- Founded
- 1967
- Founder
- Ralph Lauren
- Signature
- The Polo shirt
Did you know? Ralph Lauren started out selling wide neckties.
No. 074 · Sunday, 15 March 2026 · Archive
Damir Doma
- Category
- Avant-garde
- Origin
- Paris, France
- Founded
- 2007
- Founder
- Damir Doma
- Signature
- Draped, earthy layers
Did you know? Damir Doma assisted Raf Simons before launching his own label.
No. 073 · Saturday, 14 March 2026 · Insider
Etro
- Category
- Designer label
- Origin
- Milan, Italy
- Founded
- 1968
- Founder
- Gimmo Etro
- Signature
- Paisley prints
Did you know? It began as a textile house supplying fabrics to couture.
No. 072 · Friday, 13 March 2026 · Insider
Azzedine Alaïa
- Category
- Couture house
- Origin
- Paris, France
- Founded
- 1980
- Founder
- Azzedine Alaïa
- Signature
- Body-sculpting knit dresses
Did you know? Azzedine Alaïa famously showed on his own schedule, ignoring fashion week.
No. 071 · Thursday, 12 March 2026 · Insider
Sacai
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 1999
- Founder
- Chitose Abe
- Signature
- Hybrid, spliced garments
Did you know? Chitose Abe trained at Comme des Garçons before starting her own label.
No. 070 · Wednesday, 11 March 2026 · Iconic
Skims
- Category
- Shapewear
- Origin
- Los Angeles, USA
- Founded
- 2019
- Founder
- Kim Kardashian & Jens Grede
- Signature
- Seamless shapewear
Did you know? It has dressed Team USA for the Olympic Games.
No. 069 · Tuesday, 10 March 2026 · Iconic
Ray-Ban
- Category
- Eyewear
- Origin
- Rochester, USA
- Founded
- 1937
- Founder
- Bausch & Lomb
- Signature
- The Aviator
Did you know? The Aviator was created to protect pilots’ eyes from glare.
No. 068 · Monday, 9 March 2026 · Iconic
Max Mara
- Category
- Luxury house
- Origin
- Reggio Emilia, Italy
- Founded
- 1951
- Founder
- Achille Maramotti
- Signature
- The 101801 camel coat
Did you know? The 101801 wrap coat has stayed in production since 1981.
No. 067 · Sunday, 8 March 2026 · Archive
WTAPS
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 1996
- Founder
- Tetsu Nishiyama
- Signature
- Military-inspired jackets
Did you know? It is pronounced “double taps.”
No. 066 · Saturday, 7 March 2026 · Insider
Telfar
- Category
- Designer label
- Origin
- New York, USA
- Founded
- 2005
- Founder
- Telfar Clemens
- Signature
- The Shopping Bag
Did you know? Its Shopping Bag earned the nickname “the Bushwick Birkin.”
No. 065 · Friday, 6 March 2026 · Insider
Simone Rocha
- Category
- Designer label
- Origin
- London, England
- Founded
- 2010
- Founder
- Simone Rocha
- Signature
- Pearl-embellished tulle
Did you know? Simone Rocha is the daughter of designer John Rocha.
No. 064 · Thursday, 5 March 2026 · Insider
Arc'teryx
- Category
- Outdoor
- Origin
- Vancouver, Canada
- Founded
- 1989
- Founder
- Dave Lane
- Signature
- The Alpha SV shell
Did you know? Its logo is a fossil of the Archaeopteryx, an early feathered bird.
No. 063 · Wednesday, 4 March 2026 · Iconic
Alexander McQueen
- Category
- Luxury house
- Origin
- London, England
- Founded
- 1992
- Founder
- Lee Alexander McQueen
- Signature
- The skull scarf
Did you know? Lee McQueen learned his craft as a tailor’s apprentice on Savile Row.
No. 062 · Tuesday, 3 March 2026 · Iconic
Balenciaga
- Category
- Luxury house
- Origin
- San Sebastián, Spain
- Founded
- 1917
- Founder
- Cristóbal Balenciaga
- Signature
- The Triple S sneaker
Did you know? Christian Dior called Cristóbal Balenciaga “the master of us all.”
No. 061 · Monday, 2 March 2026 · Iconic
Calvin Klein
- Category
- American classic
- Origin
- New York, USA
- Founded
- 1968
- Founder
- Calvin Klein
- Signature
- Logo-waistband underwear
Did you know? A young Mark Wahlberg starred in its 1992 underwear campaign.
No. 060 · Sunday, 1 March 2026 · Archive
Anrealage
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 2003
- Founder
- Kunihiko Morinaga
- Signature
- Colour-changing garments
Did you know? The name blends “a real,” “unreal” and “age.”
February 2026
No. 059 · Saturday, 28 February 2026 · Insider
Visvim
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 2000
- Founder
- Hiroki Nakamura
- Signature
- The FBT moccasin
Did you know? The FBT is named after the British band Fun Boy Three.
No. 058 · Friday, 27 February 2026 · Insider
Casablanca
- Category
- Designer label
- Origin
- Paris, France
- Founded
- 2018
- Founder
- Charaf Tajer
- Signature
- Tennis-club silk shirts
Did you know? It is named after the Moroccan city, a nod to its founder’s heritage.
No. 057 · Thursday, 26 February 2026 · Insider
Undercover
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 1990
- Founder
- Jun Takahashi
- Signature
- Punk graphic knits
Did you know? Its motto: “We make noise, not clothes.”
No. 056 · Wednesday, 25 February 2026 · Iconic
Louis Vuitton
- Category
- Luxury house
- Origin
- Paris, France
- Founded
- 1854
- Founder
- Louis Vuitton
- Signature
- The Monogram canvas trunk
Did you know? The famous Monogram canvas was introduced in 1896, partly to deter counterfeiters.
No. 055 · Tuesday, 24 February 2026 · Iconic
Uniqlo
- Category
- High street
- Origin
- Hiroshima, Japan
- Founded
- 1984
- Founder
- Tadashi Yanai
- Signature
- Ultra Light Down jacket
Did you know? The name is short for “Unique Clothing Warehouse.”
No. 054 · Monday, 23 February 2026 · Iconic
Chanel
- Category
- Luxury house
- Origin
- Paris, France
- Founded
- 1910
- Founder
- Gabrielle “Coco” Chanel
- Signature
- The quilted 2.55 bag
Did you know? It began as a hat shop at 21 Rue Cambon in Paris.
No. 053 · Sunday, 22 February 2026 · Archive
Number (N)ine
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 1996
- Founder
- Takahiro Miyashita
- Signature
- Grunge-era rock tributes
Did you know? Takahiro Miyashita closed the label in 2009 and went on to found The Soloist.
No. 052 · Saturday, 21 February 2026 · Insider
Moschino
- Category
- Designer label
- Origin
- Milan, Italy
- Founded
- 1983
- Founder
- Franco Moschino
- Signature
- Pop-art logo pieces
Did you know? Jeremy Scott sent fast-food-inspired looks down its runway in 2014.
No. 051 · Friday, 20 February 2026 · Insider
Wales Bonner
- Category
- Designer label
- Origin
- London, England
- Founded
- 2014
- Founder
- Grace Wales Bonner
- Signature
- The Adidas Samba collaboration
Did you know? Grace Wales Bonner won the LVMH Prize in 2016.
No. 050 · Thursday, 19 February 2026 · Insider
Goyard
- Category
- Leather goods
- Origin
- Paris, France
- Founded
- 1853
- Founder
- François Goyard
- Signature
- The Saint Louis tote
Did you know? Clients can have initials and stripes hand-painted onto their bags.
No. 049 · Wednesday, 18 February 2026 · Iconic
Miu Miu
- Category
- Luxury house
- Origin
- Milan, Italy
- Founded
- 1993
- Founder
- Miuccia Prada
- Signature
- The micro-mini skirt
Did you know? It is named after Miuccia Prada’s childhood nickname.
No. 048 · Tuesday, 17 February 2026 · Iconic
Prada
- Category
- Luxury house
- Origin
- Milan, Italy
- Founded
- 1913
- Founder
- Mario Prada
- Signature
- The nylon backpack
Did you know? Miuccia Prada turned industrial nylon into a luxury icon in the 1980s.
No. 047 · Monday, 16 February 2026 · Iconic
Dr. Martens
- Category
- Footwear
- Origin
- Wollaston, England
- Founded
- 1960
- Founder
- Klaus Märtens & the Griggs family
- Signature
- The 1460 boot
Did you know? The 1460 boot is named after its release date: 1 April 1960.
No. 046 · Sunday, 15 February 2026 · Archive
Hussein Chalayan
- Category
- Avant-garde
- Origin
- London, England
- Founded
- 1994
- Founder
- Hussein Chalayan
- Signature
- Transforming furniture dresses
Did you know? He turned coffee tables into skirts in his 2000 “Afterwords” show.
No. 045 · Saturday, 14 February 2026 · Insider
Canada Goose
- Category
- Outerwear
- Origin
- Toronto, Canada
- Founded
- 1957
- Founder
- Sam Tick
- Signature
- The Expedition parka
Did you know? It started as Metro Sportswear in a small Toronto warehouse.
No. 044 · Friday, 13 February 2026 · Insider
Craig Green
- Category
- Menswear
- Origin
- London, England
- Founded
- 2012
- Founder
- Craig Green
- Signature
- The quilted worker jacket
Did you know? He is known for sculptural, lantern-like pieces on the runway.
No. 043 · Thursday, 12 February 2026 · Insider
Loro Piana
- Category
- Quiet luxury
- Origin
- Quarona, Italy
- Founded
- 1924
- Founder
- Pietro Loro Piana
- Signature
- The Summer Walk loafer
Did you know? It is renowned for rare fibres like vicuña and baby cashmere.
No. 042 · Wednesday, 11 February 2026 · Iconic
Longchamp
- Category
- Leather goods
- Origin
- Paris, France
- Founded
- 1948
- Founder
- Jean Cassegrain
- Signature
- Le Pliage bag
Did you know? It began by covering tobacco pipes in leather.
No. 041 · Tuesday, 10 February 2026 · Iconic
Zara
- Category
- High street
- Origin
- A Coruña, Spain
- Founded
- 1975
- Founder
- Amancio Ortega
- Signature
- Runway-to-rack speed
Did you know? The store was originally going to be called “Zorba.”
No. 040 · Monday, 9 February 2026 · Iconic
Kenzo
- Category
- Designer label
- Origin
- Paris, France
- Founded
- 1970
- Founder
- Kenzo Takada
- Signature
- The tiger motif
Did you know? Kenzo Takada was one of the first Japanese designers to show in Paris.
No. 039 · Sunday, 8 February 2026 · Archive
Kidill
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 2014
- Founder
- Hiroaki Sueyasu
- Signature
- Punk tartan
Did you know? It draws heavily on punk and underground music.
No. 038 · Saturday, 7 February 2026 · Insider
Vetements
- Category
- Avant-garde
- Origin
- Paris, France
- Founded
- 2014
- Founder
- Demna & Guram Gvasalia
- Signature
- The DHL T-shirt
Did you know? Its DHL logo T-shirt became a cult hit in 2016.
No. 037 · Friday, 6 February 2026 · Insider
Schiaparelli
- Category
- Couture house
- Origin
- Paris, France
- Founded
- 1927
- Founder
- Elsa Schiaparelli
- Signature
- The Lobster Dress
Did you know? Elsa Schiaparelli is credited with inventing the colour “shocking pink.”
No. 036 · Thursday, 5 February 2026 · Insider
Missoni
- Category
- Knitwear
- Origin
- Gallarate, Italy
- Founded
- 1953
- Founder
- Ottavio & Rosita Missoni
- Signature
- The zigzag knit
Did you know? Ottavio Missoni ran the 400m hurdles at the 1948 London Olympics.
No. 035 · Wednesday, 4 February 2026 · Iconic
Adidas
- Category
- Sportswear
- Origin
- Herzogenaurach, Germany
- Founded
- 1949
- Founder
- Adi Dassler
- Signature
- The Samba
Did you know? Adi Dassler’s brother Rudolf founded rival Puma in the very same small town.
No. 034 · Tuesday, 3 February 2026 · Iconic
Champion
- Category
- Sportswear
- Origin
- New York, USA
- Founded
- 1919
- Founder
- Abe & William Feinbloom
- Signature
- The Reverse Weave sweatshirt
Did you know? Reverse Weave was invented to stop sweatshirts shrinking in length.
No. 033 · Monday, 2 February 2026 · Iconic
Christian Louboutin
- Category
- Luxury footwear
- Origin
- Paris, France
- Founded
- 1991
- Founder
- Christian Louboutin
- Signature
- The red sole
Did you know? The red sole began when he painted a prototype with an assistant’s nail polish.
No. 032 · Sunday, 1 February 2026 · Archive
Wacko Maria
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 2005
- Founder
- Atsuhiko Mori & Keiji Ishizuka
- Signature
- Hawaiian shirts
Did you know? It was founded by two former professional footballers.
January 2026
No. 031 · Saturday, 31 January 2026 · Insider
Barbour
- Category
- Heritage house
- Origin
- South Shields, England
- Founded
- 1894
- Founder
- John Barbour
- Signature
- The waxed cotton jacket
Did you know? It holds royal warrants from the British royal family.
No. 030 · Friday, 30 January 2026 · Insider
Coperni
- Category
- Designer label
- Origin
- Paris, France
- Founded
- 2013
- Founder
- Sébastien Meyer & Arnaud Vaillant
- Signature
- The spray-on dress
Did you know? In 2022 a dress was sprayed directly onto Bella Hadid, live on the runway.
No. 029 · Thursday, 29 January 2026 · Insider
Erdem
- Category
- Designer label
- Origin
- London, England
- Founded
- 2005
- Founder
- Erdem Moralıoğlu
- Signature
- Romantic florals
Did you know? Erdem Moralıoğlu was born in Montreal.
No. 028 · Wednesday, 28 January 2026 · Iconic
Omega
- Category
- Watchmaker
- Origin
- La Chaux-de-Fonds, Switzerland
- Founded
- 1848
- Founder
- Louis Brandt
- Signature
- The Speedmaster
Did you know? The Speedmaster was the first watch worn on the Moon, in 1969.
No. 027 · Tuesday, 27 January 2026 · Iconic
Diesel
- Category
- Denim
- Origin
- Molvena, Italy
- Founded
- 1978
- Founder
- Renzo Rosso
- Signature
- Distressed denim
Did you know? Renzo Rosso chose the name because it’s pronounced the same in every language.
No. 026 · Monday, 26 January 2026 · Iconic
Birkenstock
- Category
- Footwear
- Origin
- Germany
- Founded
- 1774
- Founder
- Johann Adam Birkenstock
- Signature
- The Arizona sandal
Did you know? Church records trace the family’s shoemaking all the way back to 1774.
No. 025 · Sunday, 25 January 2026 · Archive
Ambush
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 2008
- Founder
- Yoon Ahn & Verbal
- Signature
- Pop-culture jewelry
Did you know? It began as a jewelry line before expanding into clothing.
No. 024 · Saturday, 24 January 2026 · Insider
Kith
- Category
- Streetwear
- Origin
- New York, USA
- Founded
- 2011
- Founder
- Ronnie Fieg
- Signature
- An in-store cereal bar
Did you know? Its flagship stores serve cereal at a bar called Kith Treats.
No. 023 · Friday, 23 January 2026 · Insider
Martine Rose
- Category
- Menswear
- Origin
- London, England
- Founded
- 2007
- Founder
- Martine Rose
- Signature
- Exaggerated-shoulder tailoring
Did you know? Martine Rose consulted on Balenciaga menswear under Demna.
No. 022 · Thursday, 22 January 2026 · Insider
Lanvin
- Category
- Couture house
- Origin
- Paris, France
- Founded
- 1889
- Founder
- Jeanne Lanvin
- Signature
- Mother-and-daughter dresses
Did you know? It is the oldest Parisian fashion house still in operation.
No. 021 · Wednesday, 21 January 2026 · Iconic
Jimmy Choo
- Category
- Luxury footwear
- Origin
- London, England
- Founded
- 1996
- Founder
- Jimmy Choo & Tamara Mellon
- Signature
- The stiletto
Did you know? Princess Diana was one of Jimmy Choo’s devoted early clients.
No. 020 · Tuesday, 20 January 2026 · Iconic
Off-White
- Category
- Streetwear
- Origin
- Milan, Italy
- Founded
- 2013
- Founder
- Virgil Abloh
- Signature
- “Quotation mark” graphics
Did you know? Virgil Abloh later became artistic director of Louis Vuitton menswear.
No. 019 · Monday, 19 January 2026 · Iconic
Burberry
- Category
- Heritage house
- Origin
- Basingstoke, England
- Founded
- 1856
- Founder
- Thomas Burberry
- Signature
- The trench coat
Did you know? Thomas Burberry invented gabardine, a breathable waterproof fabric.
No. 018 · Sunday, 18 January 2026 · Archive
Guidi
- Category
- Leather
- Origin
- Tuscany, Italy
- Founded
- 1896
- Founder
- The Guidi family
- Signature
- Back-zip horse-leather boots
Did you know? It began as a tannery more than a century ago.
No. 017 · Saturday, 17 January 2026 · Insider
Gallery Dept.
- Category
- Luxury streetwear
- Origin
- Los Angeles, USA
- Founded
- 2016
- Founder
- Josué Thomas
- Signature
- Paint-splattered flare jeans
Did you know? Many pieces are hand-painted and reworked from vintage garments.
No. 016 · Friday, 16 January 2026 · Insider
A Bathing Ape (BAPE)
- Category
- Streetwear
- Origin
- Tokyo, Japan
- Founded
- 1993
- Founder
- Nigo
- Signature
- The Shark hoodie
Did you know? The name nods to Planet of the Apes and the phrase “a bathing ape in lukewarm water.”
No. 015 · Thursday, 15 January 2026 · Insider
Rhude
- Category
- Luxury streetwear
- Origin
- Los Angeles, USA
- Founded
- 2015
- Founder
- Rhuigi Villaseñor
- Signature
- Bandana-print shorts
Did you know? It launched with a single bandana-print T-shirt.
No. 014 · Wednesday, 14 January 2026 · Iconic
Moncler
- Category
- Outerwear
- Origin
- Monestier-de-Clermont, France
- Founded
- 1952
- Founder
- René Ramillon & André Vincent
- Signature
- The puffer jacket
Did you know? Its name abbreviates Monestier-de-Clermont, a village near Grenoble.
No. 013 · Tuesday, 13 January 2026 · Iconic
Lacoste
- Category
- Sportswear
- Origin
- Paris, France
- Founded
- 1933
- Founder
- René Lacoste
- Signature
- The crocodile polo
Did you know? Tennis champion René Lacoste was nicknamed “the Crocodile.”
No. 012 · Monday, 12 January 2026 · Iconic
Dolce & Gabbana
- Category
- Luxury house
- Origin
- Milan, Italy
- Founded
- 1985
- Founder
- Domenico Dolce & Stefano Gabbana
- Signature
- Sicilian baroque prints
Did you know? Domenico Dolce’s Sicilian roots inspire many of its collections.
No. 011 · Sunday, 11 January 2026 · Archive
Needles
- Category
- Japanese designer
- Origin
- Tokyo, Japan
- Founded
- 1995
- Founder
- Keizo Shimizu
- Signature
- Butterfly track pants
Did you know? It belongs to the Nepenthes family, alongside Engineered Garments.
No. 010 · Saturday, 10 January 2026 · Insider
Palace
- Category
- Skatewear
- Origin
- London, England
- Founded
- 2009
- Founder
- Lev Tanju
- Signature
- The Tri-Ferg logo
Did you know? It is named after “the Palace,” the flat its skate crew shared.
No. 009 · Friday, 9 January 2026 · Insider
Ferragamo
- Category
- Luxury footwear
- Origin
- Florence, Italy
- Founded
- 1927
- Founder
- Salvatore Ferragamo
- Signature
- The Vara pump
Did you know? Salvatore Ferragamo first made his name as “shoemaker to the stars” in Hollywood.
No. 008 · Thursday, 8 January 2026 · Insider
Aimé Leon Dore
- Category
- Streetwear
- Origin
- New York, USA
- Founded
- 2014
- Founder
- Teddy Santis
- Signature
- The New Balance 550 revival
Did you know? It revived the New Balance 550 basketball sneaker in 2020.
No. 007 · Wednesday, 7 January 2026 · Iconic
Levi's
- Category
- Denim
- Origin
- San Francisco, USA
- Founded
- 1853
- Founder
- Levi Strauss
- Signature
- The 501 jean
Did you know? Levi Strauss and tailor Jacob Davis patented riveted work pants in 1873 — the birth of blue jeans.
No. 006 · Tuesday, 6 January 2026 · Iconic
Gucci
- Category
- Luxury house
- Origin
- Florence, Italy
- Founded
- 1921
- Founder
- Guccio Gucci
- Signature
- The Horsebit loafer
Did you know? Guccio Gucci was inspired by the luggage of guests at London’s Savoy Hotel, where he once worked.
No. 005 · Monday, 5 January 2026 · Iconic
New Balance
- Category
- Sportswear
- Origin
- Boston, USA
- Founded
- 1906
- Founder
- William J. Riley
- Signature
- The 990 sneaker
Did you know? It began making arch supports inspired by the three-pointed feet of chickens.
No. 004 · Sunday, 4 January 2026 · Archive
Cav Empt
- Category
- Streetwear
- Origin
- Tokyo, Japan
- Founded
- 2011
- Founder
- Sk8thing & Toby Feltwell
- Signature
- Cyber-graphic sweatshirts
Did you know? Its name comes from “caveat emptor” — buyer beware.
No. 003 · Saturday, 3 January 2026 · Insider
Lemaire
- Category
- Minimalist
- Origin
- Paris, France
- Founded
- 1991
- Founder
- Christophe Lemaire
- Signature
- The Croissant bag
Did you know? Christophe Lemaire also led Hermès womenswear from 2010 to 2014.
No. 002 · Friday, 2 January 2026 · Insider
Our Legacy
- Category
- Menswear
- Origin
- Stockholm, Sweden
- Founded
- 2005
- Founder
- Jockum Hallin & Cristopher Nying
- Signature
- The Third Cut jean
Did you know? It began with just a handful of graphic T-shirts.
No. 001 · Thursday, 1 January 2026 · Insider
Vivienne Westwood
- Category
- Designer label
- Origin
- London, England
- Founded
- 1971
- Founder
- Vivienne Westwood & Malcolm McLaren
- Signature
- The orb logo
Did you know? The duo’s King’s Road shop dressed the Sex Pistols.